Influencer Content Themes

Please note - "thought starters" are ideas to help inspire your posts, but are not required for use in your photos. 


1. Second Skin Trunks or Boxer Briefs

Asset Deadline: Flexible 

Posting Deadline: Flexible

Thought Starters: Second Skin was given its name because the material is so thin and silky smooth, it feels like you’re wearing nothing at all. Made of non-pilling micro-modal, the finest natural micro-fabric derived from Beech trees that will keep you comfortable and nestled all day long. Think about how to communicate a Second Skin feeling - perhaps incorporating nature.

Please select color and style (trunk or boxer brief). 


2. Cool Cotton Trunks or Boxer Briefs

Asset Deadline: Flexible 

Posting Deadline: Flexible

Thought Starters: Cool Cotton is made out of a smart cotton fabric that has moisture-wicking properties, drying 4-5x faster than regular cotton, and thus, keeping you cool down under. Our cotton is extremely lightweight and breathable, making this pair perfect for hot days or long commutes/road trips.Think about about how to capture keeping cool when it’s hot scenarios, particularly showing a man on the go.

Please select color and style (Trunk or Boxer Brief).

3. Second Skin or Cool Cotton Undershirt in crew neck, v neck or deep v neck.


Asset Deadline: Flexible

Posting Deadline: Flexible

Thought Starters: We perfected the undergarment that is rarely seen: the undershirt. Our longer, tapered design recently was awarded a utility patent and is guaranteed to never come untucked. The memory collar won’t fold over or lose its shape. Our crew neck will stay invisible under a tie, and our v neck and deep v neck allows you to unbutton a few extra buttons for comfort that can’t be seen under your favorite button-up. Could be shown getting ready for a special occasion - wedding, date, interview, etc. 

Please select fabric (second skin or cool cotton), style (crew neck, v neck or deep v neck) and color (tan, white, black).

4. Socks (Liner, Dress, Performance Dress, Athletic)

Asset Deadline: Flexible 

Posting Deadline: Flexible

Thought Starters: We were tired of socks that fall down and bunch up in our shoes, so we created socks with a stay-up cuff using Invisigrip technology and double layer footbed for extended wear. Available in a variety of styles and colors that will last longer than you do. Think about show cases socks against high contrast, interesting and varied backdrops. POV from above shots also give us the opportunity to style the floor around it.

Please select style and color.

5. Loungewear


Asset Deadline: 10/2

Posting Deadline: Week of 10/5

Thought Starters: As we move into Fall, we will be launching pajama top and bottom loungewear in a Second Skin fabric.

Please select pant (grey or black) or top (blue, grey or black). No link available. 

6.  Air underwear

Asset Deadline: 10/9

Posting Deadline: Week of 10/12

Thought Starters: Air is a new fabric offering that will be our lightest, softest, quickest drying pair yet. Made from a futuristic mesh, Air underwear have an incredible 360 stretch that make them quite durable and supportive. We have a great opportunity for a travel story around air, as you can wash these in a hotel sink and dry overnight. Conceptual ideas that feel really premium are welcome. Think: underwear suspended in air above a suitcase, clouds, jumping in the air, jumping into a pool.

Colors TBD

7. Athleisure

Asset Deadline: 10/30

Posting Deadline: Week of 11/2

Thought Starters: Using all the principles we’ve applied to our undergarments, we take on a new category for Tommy John - Athleisure. This collection is our most versatile and stylish yet, that can be mixed and matched to create looks that can take you from the grocery store, to work, to a date. Each piece is packed with premium features such as soft drawstrings that stay in place, ergonomic, self locking zippers, security pockets to keep valuables safe, and of course, extremely soft fabrics for unmatched comfort. We’d love to see how you’d style these pieces to show the breadth of occasions in which you can wear them. Perfect for “a day in the life” or “how-to-wear" type posts.

Please select style (henley, hoodie, sweat pant or sweat shirt) and color. No link available.  

8. Essential Tees

Asset Deadline: Flexible

Posting Deadline: Flexible

Thought Starters: There’s no reason why your most comfortable shirt can’t be your best looking. We created a t-shirt with no compromises: made with extremely soft fabric, our t-shirt has a modern fit that isn’t boxy and will wear like the first time, every time. 

Please select style (crew neck, v neck, moroccan, pocket or ringer pocket) and color.