Hey there! We're working with Tim Hortons Cafe & Bake Shop to amp up the launch of their partnership with Nutella! We think you'd be a perfect social influencer to work on this campaign, won't you join us?


Campaign Overview

We're helping Tim Hortons Cafe & Bake Shop kick off their upcoming, exclusive partnership with Nutella! In May 2015, all Tim Hortons locations will be introducing 3 new baked goods that incorporate Nutella - and are the perfect addition to your next party! We're looking for influencers who can capture vibrant and creative moments to share on social media, encouraging followers to partake in their own party featuring the new products, and create conversation about #SpreadtheLove. 

Before the campaign starts we'll send you a Tim Hortons gift card to purchase the Nutella-filled baked goods. It's up to you which items you'd like to purchase and feature at your party! You know best what authentically engages your followers, so we give you creative control over the content you post. 

Fact: Every get-together could use more Nutella. Here's a few event ideas you may want to #SpreadtheHappy at: 

- Girl’s Nights

- Wedding Shower

- Movie Night

- Book Club

- Brunch Party

- Baby Shower

- Birthday Celebration

- Crafting Party

Posting Requirements:

- Designate sponsored post status with one of the following: #ad #spon or #sponsored.

(1) Instagram - In caption or photo comment

(2) Twitter - In tweet

(3) Blog - In standalone sentence listed above post. 

- Post 2-3 unique pieces of content to both Instagram and Twitter (if applicable)

- Include at least 1 of the Nutella at Tim Hortons products in your photos

- Encourage followers to engage via a contest for hosting a “Nutella at Tims” party

- Use #SpreadtheLove hashtag in all posts

- Tag U.S. Social Media Handles:

Posting DONT's

  • Just take photo of the product - we want to see how you incorporate it into your lifestyle!
  • Be careful not to showcase too many food/drink items in party photos that are not sold at Tim Hortons Cafe & Bake Shop
  • Alcoholic beverages in photos
  • Mentioning of competing brands
  • Profane or derogatory words/speech
  • Highly-sexualized content
  • Racial, gender or socioeconomic jokes or comments
  • Use of weapons or implied weapons

Posting DO's

  • Include the Nutella products into lifestyle photos from your next party
  • Always refer to the brand as “Tim Hortons Cafe & Bake Shop”
  • There is no apostrophe in “Hortons”
  • Always use the “&” symbol; not the word “and” 
  • Reference brand by appropriate U.S. social handle only, not to be confused with Canadian brand handles like Timmies, Tim Hortons and other handles
  • Follow posting schedule, given by Snapfluence Community Member

Influencer Compensation

Compensation will be distributed via PayPal within 30 following the campaign end date. The amount of compensation for participating in this campaign will be determined prior to the campaign start date with your Snapfluence Community Manager. We will also send all influencers a package of Tim Hortons goodies to enjoy. You are not required to use these items in your influencer photos. 

Campaign Timeline

Influencers will be assigned to 2 posting windows between 5/13 - 7/1. Any posts made outside of this window will not be considered. 

Sample Posts

High fives to my friends for ditching the cake and picking up the new Nutella treats at @TimHortonsUS for my big 2-5! Help #SpreadtheLove to your pals and go pick up some of these goodies for your next party 🎉 #nutellalove #spon #bestbirthdayever

Had the gals over this morning for some brunch + book club, but the only thing we talked about was the delish Nutella pastries I picked up from Tim Hortons Cafe & Bake Shop. Get out today and #SpreadtheLove with the choclateley-hazelnutty-addicting goodness that is #Nutella! #ad #nutellaaddict #brunchparty 

Let's Make It Official

To formally sign up as an influencer for #SpreadtheLove, please fill out the form below. 

Name *
Address *
Phone *
Snapfluence Terms *