AT&T Influencer Program

Campaign Overview

We're looking for influencers to share their personal moments surrounding the perfect summer road trip. Inspired by 5 themes AT&T has selected, influencers will share their essentials for a summer road trip - depicting authentic, creative moments. 

As the influencer you have creative control over the photos and captions you post, as you know best how to authentically engage your followers! 

Posting Themes

1. 8/1 - 8/6: What to pack - Gear essentials for a road trip

2. 8/7 - 8/10: Navigation - Your favorite tool for navigating the open road

3. 8/11 - 8/18: Landmarks - Where your next bout of wanderlust will take you

4. 8/19 - 8/26: Music & Playlists -  Top songs you have to que up for the road

5. 8/27 - 8/31: Battery Life - Keeping charged let you capture the best photo you've taken this summer - adventure/travel inspired

Influencer Requirements

-  Each influencer will share at least 4 unique posts on Instagram and 4 on Twitter. Each set of posts (1 IG + 1 Twitter) will focus on a different campaign theme.

- Tag @att in all posts and photos

- Tag #RoadTripATT, #FromthePassengerSeat in all Instagram posts, 1 tag (either) may be used in tweets

- Tag 1 of the following to show sponsored post content: #sponsored, #ad or #attblogger. #sp will not suffice for this campaign. 

- Include AT&T device in at least 1 photo

- Encouraging followers to share their road trip photos on social with the hashtags #RoadTripATT and #FromThePassengerSeat

- Do NOT depict or mention any non-AT&T electronic devices in photos and/or captions

- DO NOT take any photos from the driver side point of view when the image depicts that the car is in motion - we aim to promote safe driving! 

Influencer Compensation

Compensation will be distributed via PayPal within 30 days following the end date of the ambassador's assigned phase. The amount of compensation for participating in this campaign will be determined prior to the campaign start date with your Snapfluence Community Manager.

Campaign Timeline

All influencers will be assigned to 4 different posting windows between 8/3/15 and 8/31/15. During each posting window the influencer should post 1 piece of content to Instagram and 1 piece of content to Twitter. 

About AT&T's #RoadTripATT

Before summer comes to an end, it's time for a road trip! We are packed and ready to go, and we want you to take the journey with us. Follow along with #RoadTripATT on Facebook, Twitter and Instagram as we share our pics, and tips and tricks for your own summer road trip. We hope you’ll share your experiences from the road, too.

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Looking for photo inspiration?

Check out AT&T's brand assets, below. 

Sample Posts

The following ideas and images are meant to inspire your photos, but should not be uploaded as your influencer posts.

1. 8/1 - 8/6: What to pack - Gear essentials for a road trip It feels great when you've driven 20 miles on a road trip - unless you're driving 20 miles back home because you forgot your charger. What's the one thing you won't leave behind? @att #packingfail #RoadTripATT #sp #fromthepassengerseat

1. 8/1 - 8/6: What to pack - Gear essentials for a road trip

It feels great when you've driven 20 miles on a road trip - unless you're driving 20 miles back home because you forgot your charger. What's the one thing you won't leave behind? @att #packingfail #RoadTripATT #sp #fromthepassengerseat

2. 8/7 - 8/10: Navigation - Your favorite tool for navigating the open road Nothing like a big book of maps and a car full of adventure seekers. What's your favorite tool for navigating the open road? @att #RoadTripATT #sp #fromthepassengerseat

2. 8/7 - 8/10: Navigation - Your favorite tool for navigating the open road

Nothing like a big book of maps and a car full of adventure seekers. What's your favorite tool for navigating the open road? @att #RoadTripATT #sp #fromthepassengerseat

3. 8/11 - 8/18: Landmarks - Where your next bout of wanderlust will take you Our next voyage: #BigSur.  Help me spread some #wanderlust with @att and share your next landmark destination with #RoadTripATT and #fromthepassengerseat. #summervibes #sp #goexplore

3. 8/11 - 8/18: Landmarks - Where your next bout of wanderlust will take you

Our next voyage: #BigSur. 

Help me spread some #wanderlust with @att and share your next landmark destination with #RoadTripATT and #fromthepassengerseat. #summervibes #sp #goexplore

4. Music & Playlists -  Top songs you have to que up for the road Around here I'm in charge of cueing up the playlist for some good ole car karaoke #fromthepassengerseat. Next up - "Summer Lovin". What are your go-to tunes for a #roadtrip? @att #RoadTripATT #sp 

4. Music & Playlists -  Top songs you have to que up for the road

Around here I'm in charge of cueing up the playlist for some good ole car karaoke #fromthepassengerseat. Next up - "Summer Lovin". What are your go-to tunes for a #roadtrip? @att #RoadTripATT #sp 

5. 8/27 - 8/31: Battery Life - Keeping charged let you capture the best photo you've taken this summer - adventure/travel inspired Glad I kept my charge long enough to capture my favorite moment of the summer. Share your best summer photo with #RoadTripATT + #fromthepassengerseat. @att #sp #summersights

5. 8/27 - 8/31: Battery Life - Keeping charged let you capture the best photo you've taken this summer - adventure/travel inspired

Glad I kept my charge long enough to capture my favorite moment of the summer. Share your best summer photo with #RoadTripATT + #fromthepassengerseat. @att #sp #summersights

Let's Make It Official

To formally sign up as an influencer for AT&T, please fill out the form below. 

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